Massage chair manufacturer Bodyfriend was in the spotlight at CES 2022

South Korean company Bodyfriend Co, the world’s largest massage chair manufacturer, was in the spotlight at this year’s Consumer Electronics Show (CES) in Las Vegas due to the absence of well-known names and oversized displays. A chair with functions for checking heart functions led to long queues of interested visitors at Bodyfriend’s booth. The company participated in CES for the fifth time and exhibited a total of nine functional massage chairs. Visitors were enthusiastic about the new models, which provide information about the user’s body such as heart condition, body composition, blood pressure and even ECG, among other things. Most products like these, which have electronic and other components, require KC certification to be imported into South Korea.

The “Phantom Medical Heart” uses four electrodes on the legs and arms to measure a 6-channel ECG, which is analyzed by an AI and provides early indications of illness. The “Da Vinci” will be launched in the first half of 2022 and can determine the composition of the body. Seven parameters such as muscle mass, body fat percentage, body mass index (BMI) and other data can be determined by the sensors. The information can be stored and viewed on the included tablet PC. The Pharaoh O2 model, which won the CES 2002 Innovation Award, has an oxygen function. Users can inhale oxygen during massage, which comes from a medical oxygen generator. The “Elizabeth Medical” chair measures blood pressure and offers appropriate massages for it.

Another novelty is the “Phantom Rovo,” a robot-like massage chair that allows the massage of the user’s legs to be adjusted independently. With this function, it is possible to receive different massages on the respective leg. Manufacturer Bodyfriend has invested approximately $66 million in research and development over the past five years to become a digital health provider. The company plans to invest a research budget of about $16.5 million annually in the future.

South Korea is considered one of the most important and innovative industrialized nations in the world. In order to gain market access to this highly technological country, products imported into South Korea must be tested and certified. The KC mark or KC certificate is roughly equivalent to the European CE mark and applies to 730 different products.

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Julian Busch

About the author: Julian Busch is the founder and managing director of MPR International GmbH

Publisher: MPR International GmbH

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