Hyundai Motor works on new car developed exclusively in virtual space

South Korea’s largest carmaker Hyundai Motor Co. is using virtual reality (VR) to design and test its new car model before the start of mass production to save costs during the development process. According to automotive industry sources, Hyundai Motor recently began a project to virtually develop a new model. Hyundai has already been using VR technology in the design of its cars since 2019. Now, for the first time, VR technology will be used exclusively to build a prototype and during the testing phase before a physical pre-production vehicle is built. Hyundai started the novel development process in 2020 and has since continuously improved and integrated it into its operations. This allows the carmaker to increase quality and efficiency in design. According to its own figures, Hyundai saves 20 per cent development time and reduces annual costs by 15 per cent with the VR technology. Production equipment and components for modern development equipment, like most electronics, requires KC certification for electronic products in order to be approved and distributed in Korea.

Nevertheless, some experts doubt the reliability of a virtual prototype and fear an increase in research and development costs. Hyundai, on the other hand, believes that VR technology can shorten the usual four to five years it takes to develop a new vehicle. Specifically, Hyundai is talking about the new vehicle model being ready for the market after 2025. The name of the vehicle is being kept secret by Hyundai so far. Other vehicle manufacturers also use VR technology in the development of new models: Volvo uses computer simulations for its vehicle safety, Volkswagen has been using virtual reality in vehicle production since 2018.

South Korea is considered one of the most important and innovative industrial nations in the world. To gain market access to this highly technological country, products imported into South Korea must be tested and certified. The KC mark or certificate is roughly equivalent to the European CE mark and applies to 730 different products. MPR International GmbH has solid experience in Korea certification and competent local partners. We will be pleased to advise you without obligation about the scope and procedure of a Korea certification.

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Julian Busch

About the author: Julian Busch is the founder and managing director of MPR International GmbH

Publisher: MPR International GmbH

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