Samsung and LG expand TV features to include cloud-based games

South Korea’s Samsung Electronics and LG Electronics will soon offer customers access to full-fledged computer games via a cloud-based streaming solution with their TVs. Spokespeople for the two companies made the announcement to The Korean Times newspaper in June of this year. Due to improvements in digital technology, the functions of TV sets are also increasing. In particular, tech giants such as Microsoft, Google and Nvidia are entering the TV market to offer their services on TV sets without the additional purchase of a game console. TV sets or their components may fall under KC certification, which is mandatory for many products to be approved for sale and use in the Korean market.

Samsung announced in this move that it has partnered with Microsoft to offer customers access to popular Xbox games on the latest Samsung smart TVs. The smart TVs will allow access to Xbox Game Pass through the Samsung Gaming Hub. Samsung says it is currently the only provider with this feature. Besides access to streamed games, the Samsung Gaming Hub also offers music or videos that are played simultaneously via multitasking.

Competitor LG Electronics, on the other hand, works with Nvidia and offers customers access to games via Nvidia’s GeForce Now cloud service or Google’s Stadia cloud service via its TVs. LG assumes that the functions of TV sets will be similar to those of smartphones or PCs in the future. The basis of this assessment is the improvement of TV hardware and network technology, said an LG spokesperson. Customers will therefore increasingly demand other services besides today’s video streaming. As a TV manufacturer, LG Electronics will try to respond to these requests from customers, the spokesperson added.

Certifications for the Korean market are a complex hurdle and difficult to navigate due to different authorities and certification systems. With over 15 years of experience in the certification business, MPR International GmbH is your best resource for competent service when it comes to exporting to Korea. For example, KC Safety is relevant for electronics and household products, mostly intended for consumers, as well as products for children and babies.

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Julian Busch

About the author: Julian Busch is the founder and managing director of MPR International GmbH

Publisher: MPR International GmbH

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