Hyundai Nexo Sees Rising Demand Amid Infrastructure Constraints in Korea
12. February 2026Hyundai Motor’s hydrogen-powered Nexo is recording renewed sales momentum in Korea, even as the market continues to be constrained by insufficient refueling infrastructure. Monthly sales exceeded 1,000 units for three consecutive months for the first time since late 2022, reflecting growing consumer interest driven by product upgrades and strong policy support. The latest version of the Nexo delivers extended driving range, improved power output, and refreshed design elements inspired by Hyundai’s early vehicle models. Hydrogen drive production related equipment and components usually require KGS registration in order to be approved for import and sale in Korea.
Demand has also been supported by substantial government subsidies, which significantly reduce the vehicle’s purchase price and position it competitively alongside hybrid and electric SUVs. Hyundai’s Ulsan plant, with an annual production capacity of about 15,000 units, has already sold out its allocation for the year, pushing new orders into next year’s delivery schedule. Despite positive customer feedback on driving performance and comfort, limited hydrogen charging infrastructure remains a key obstacle, with the number of hydrogen stations far below that of electric vehicle chargers, particularly in major cities such as Seoul.
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